Product Manager
I help teams build
products that
matter.
Strategy, execution, and everything in between. I partner with founders and teams to turn ambiguity into shipped products.
About
I'm Esinam — a product manager who believes great products come from deep empathy and clear thinking.
With over 7 years in product, I've worked across fintech, SaaS, and healthcare — from early-stage startups to scaling companies. I thrive in the messy middle: where strategy meets execution and ideas become real.
I care about outcomes over outputs. My approach is research-driven, collaborative, and relentlessly focused on delivering value — for users and for the business. When I'm not shipping, you'll find me mentoring aspiring PMs or exploring Accra's food scene.
Services
How I can help you move forward.
Product Strategy
Aligning product vision with business goals. From market research to roadmap definition, I help you figure out what to build and why.
Discovery & Research
Understanding your users deeply through qualitative and quantitative research. Turning insights into product decisions that stick.
Go-to-Market
Launch planning, positioning, and cross-functional coordination. Getting your product in front of the right people at the right time.
Team & Process
Building effective product practices. Sprint planning, stakeholder alignment, and creating a culture of outcome-driven development.
Experience
A track record of shipping what matters.
2025 — Present
Program Lead, Innovation and Youth Partnerships
Mastercard Foundation
Leading the design and delivery of innovative programs that advance the Foundation's mission of helping young people across Africa access dignified, fulfilling work.
2022 — 2025
Program Partner, Innovation
Mastercard Foundation
Designed and launched an $8.3M program to train and place 2,000 young Ghanaians into remote work — researching the value chain, aligning partners across it, and building the program structure from the ground up.
2020 — 2021
Product Manager and Lead, Lifelong Learning
The Room
Led the digitisation of lifelong learning programming through the pandemic, using human-centred design and agile experimentation to lift NPS to 65 across four programmes, while leading a team of five to reposition the offering for a digital-first future.
2018 — 2020
Product Manager, Value Added Services & Marketplace
BBOXX
Set the strategy for BBOXX's connectivity portfolio and ran a pilot proving Wi-Fi hotspots as a service in rural and peri-urban areas, then led the cross-market launch of the bPower300 energy product from customer journey to manufacturing.
2015 — 2016
Mobile Data & Business Applications Product Manager
Vodafone Ghana
Owned a GHs 13M product portfolio for business customers, designed Vodafone Ghana's enterprise data strategy, and launched Google for Work and education-focused data bundles that opened new revenue streams.
Selected Work
Products I've helped bring to life.
Fintech
Payflow
A seamless payment experience for small businesses in West Africa. Designed the product from scratch, from user research to launch.
50K+ users in 18 months
Enterprise SaaS
WorkHub
Reimagined the onboarding flow for an enterprise workflow tool, cutting time-to-value from 14 days to 3.
35% activation lift
Healthcare
MedTrack
Patient medication tracking app built with empathy-first design principles. Focused on accessibility and simplicity for elderly users.
4.8★ App Store rating
Kind Words
Esinam has a rare ability to hold the big picture while obsessing over the details. She turned our chaotic roadmap into a focused strategy that actually shipped.
Kwame Mensah
CTO, Fintech Startup
Working with Esinam felt like having a thought partner, not just a PM. She challenged our assumptions and helped us build something users genuinely love.
Amara Osei
Head of Design, SaaS Platform
She brought clarity to ambiguity. Our team went from spinning in circles to shipping with confidence. I'd work with her again in a heartbeat.
David Tetteh
Engineering Lead
Let's Work Together
Have a product
challenge?
I'm always open to interesting conversations — whether it's a new project, a consulting engagement, or just a chat about product.